According to latest data from the United States Department of Agriculture (USDA), the National Honey Board announces thathoney consumption continues to rise in the country with an average of nearly one pound (0.9 pound) of honey being consumed per person compared to 0.5 pounds consumed per person in 1990.

“It is exciting to see more Americans continuing to add honey to their daily diet,” said Margaret Lombard, chief executive officer of the National Honey Board. She added, “While our industry continues to struggle with hive loss, we have been successful in reaching consumers with our message that honey is a pure natural sweetener which clearly appeals to consumers at a time when they are searching for authentic foods. In addition, when consumers purchase honey, they are not only helping to support the beekeeper, but they are also contributing to the welfare and survival of the honey bees.”

The increased popularity of honey is due to the fact that people are finding pure honey to be irresistible. In fact, similar to wine and olive oil, honey tastings are now being held at farmers markets, restaurants and grocery stores to showcase the more than 300 unique kinds of honey produced in the United States ranging from diverse floral sources as Clover, Eucalyptus and Orange Blossoms.

There are lighter colored honeys which are mild in flavor, while darker honeys are usually more robust in flavor. In addition, honey is in high demand in the growing artisan food category for use in a range of diverse items such as pastries, ice creams, cheese and craft cocktails. It has also become wildly popular with beverage manufactures including craft brewers and ready-to-drink beverages.

Image courtesy of southfloridareporter.com

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