Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. From the simple to the complex, below are some of the most important areas to consider when communicating or advocating abroad. It may have already been decided that you need to use social media as part of your campaign.
Another important factor is mobile-usage and mobile capability. While mobile adoption has skyrocketed in countries such as Turkey and Brazil with over 80% of adults now owning a cell phone, less than 20% of adults in those two countries have a smart phone. Creating an app as part of your campaign might seem like a good idea in Brazil or Turkey but would actually be a poor strategy.